Our plan is to saturate the regional buyer market for this entire industry. This program will give both Pittsburgh and Western New York the adrenaline shot needed to regain our strength as a foremost regional gift show. The goal is simple: offer a wide variety of exhibitors, drawing in a large number of buyers. This will be accomplished by:

• Capitalize on our extensive database of buyers.
• Pursue a completely new listing of exhibitors that is now open to use.
• Marketing the strengths of this program from now until one week prior to the respective show by:
  • Mail
  • Telephone
  • Fax
  • Email Blitz
• Update buyers via email of new exhibitors monthly.
• Expand our seminar offering.